Strategic Plan

The Land Improvement Contractors of America (LICA) is a national association dedicated to encourage high standards of workmanship in resource management, land improvement practices and to promote enterprises in the area of land improvement contracting. Men and women with determination, commitment, skills and ability to adapt to the constantly changing business environment built LICAʼs solid foundation. A committee of past presidents, present officers and volunteer members meet and revise the Strategic Plan making changes to meet the future needs of the association.

The following strategic plan outlines the goals and objectives that will guide the association’s direction for the next five years.

5 Year LICA Strategic Plan Goals and Actions: 2022-2027

GOAL I: Promote LICA membership

Action 1: LICA will participate in at least 6 trade shows in the next two years
Action 2: Membership drives will be a continuing activity on state and national level. Maintain ongoing recruitment and support of state membership.
Action 3: Encourage LICA Associates to identify and recruit to promote membership.
Action 4: Expand Associate member base.

GOAL II: provide, promote and support educational opportunities

Action 1: Provide more educational seminars.
Action 2: Promote State Chapter field days and demonstrations. 

GOAL III: Position Land Improvement Contractors of America as a professional trade association

Action 1: Utilize press releases and media contacts.
Action 2: Network with other associations.

GOAL IV: Monitor and maintain working relationship with local, state, and federal government

Action 1: Host agency meetings for the exchange of information.
Action 2: Send promotional material to target groups
Action 3: Prepare and share position papers with members.
Action 4: Engage in personal visits, letter writing, phone calls and e-mail where appropriate
Action 5: Maintain MOU with NRCS and look for other agencies to partner with.
Action 6: Inform LICA Members about existing certification programs.
Action 7: Inform LICA Members about the Technical Service Provider Program (TSP).

GOAL V: Develop and expand membership benefits

Action 1: Search for discounts for LICA members.
Action 2: Learn and be aware of other contractors needs through surveys and questionnaires.

GOAL VI: Mentoring, develop future LICA leaders

Action 1: Identify LICA members who have the potential for LICA leadership at every level.
Action 2: Develop and implement a structured mentorship program
Action 3: Seminars on leadership skills and/or motivational speaker